Let Everyone Be Heard
Starting in 2016, Resanance was created to help a friend, who is non-verbal, participate in VOIP gaming.
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What is Resanance?
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Why Did You Make This?
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When and where are ads displayed?
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How is viewability so high?
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Can users opt out of interest based ads?
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What are your top locales?
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Do you use any fraud detection tools?
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Are you GDPR compliant?
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Resanance is an interactive sound application, it allows people to express themselves in numerous ways.
We work with all VOIP applications and any game that includes VOIP functionality.
Built using .NET C#, we have included a Chromium element just like Spotify, Steam, Facebook and Discord! This Chromium element allow us to display ads. However this also means ads are not accessible via URL, so all users will share the same user agent and browser. To utilise Resanance the app must be installed. Once the app is installed the ads are displayed, this leads to optimum viewability and negligible invalid traffic.
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In 2016 I played with a friend who is non-verbal on Teamspeak. When we moved to Discord he no longer had an easy way of continuing to communicate with us in game. Resanance was born! To this day he still uses it.
Another friend suggested I post this on Reddit and here we are with more users than I could ever have imagined, growing day by day, through word of mouth alone! Each user determining their own use case. We now cater for streamers, youtubers, gamers and now even phone support.
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Whenever the app is in active use an ad will be displayed. We have utilised technology to ensure that the advertising is disabled when the program is out of view.
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We only ever display an ad when the user is using the app. All of our units are immediately viewable 100% of the time, meaning we don't have to deal with scrollbars or below the fold content.
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100% they can. We are completely transparent with our users and allow them to opt out at any time.
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The vast majority of our users (72%) are US, CA, DE, FR, UK based
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We use MOAT to monitor our inventory and keep it free of fraudulent activity
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Yes! We utilise a CMP and allow users to opt out of every aspect of our operation.
After a post on reddit we grew exponentially, reaching a wide variety of audiences each with their own uses.
Locales
32% US
23% FR
16% DE
Viewability
98%
Active Users
Over 450 thousand monthly
Pageviews
Over 20 million monthly
Age
47% 18-24
33% 25-34
9% 35-44
Average Session Duration
2 hours and 17 minutes
User Retention
91%
Your Creatives Here!
Ads are only shown when the app is in use. This prevents taking users out of their game and creating resentment. This allows us to achieve;
- 98% Viewability
- Fully compliant with industry standards and brand safety requirements
- IVT Monitoring: We ensure our inventory is completely clean, MRC accredited vendors
- GDPR compliant